Dr. Pushpika Ganegoda

Senior Lecturer Gr I

kumarip@esn.ac.lk

  • Academic Record
  • Admin Roles
  • Experience
  • Publications
  • Doctor of Philosophy in Media and Communication,Swinburne University of Technology, Melbourne, Australia
  • Master of Philosophy in Development Communication and Extension, Peradeniya University, Sri Lanka
  • Bachelor of Arts (Hons) in Communication Studies,Trincomalee Campus of Eastern University, Sri Lanka
  • Worked as a Student counsellor
  • Academic Sub-warden
  • Sports Coordinator
  • Coordinator for “Innovative Development for Arts Students” project, funded by World Bank
  • Senior Lecturer from 2015.09.01 Department of Languages and Communication Studies , Faculty of Communication and Business Studies , Trincomalee Campus of Eastern University
  • Lecturer from 2010.09.01 to 2015.09.01 ,Department of Languages and Communication Studies ,Faculty of Communication and Business Studies, Trincomalee Campus of Eastern University
  • Assistant Lecturer from 2008 to 2010 , Department of Languages and Communication Studies, Faculty of Communication and Business Studies, Trincomalee Campus of Eastern University
  • Book -
  • Communication and Adoption of Waste Management Practices: A Case Study (2015). LAP LAMBERT Academic Publishing, Germany.
  • Book chapters -
  • “Social Media in Asia: Changing Paradigms of Communication,” edited by Rachel E. Khan and Azman Azwan Azmawati (2016), Cambridge Scholars Publishing Chapter 09
  • Freedom of Expression in Social Media: A Study of Dissenting Sri Lankan Voices in Facebook Pushpika Ganegoda and Nisansala Jayawardhana
  • Journal Articles -
  • Dr Theodore A. Fernando, A.M.S. Achala Abeykoon & G.A. Pushpika Kumari Ganegoda (2015) Let the children be fed ethically: an explorative study on children’s advertising and advertising regulations in Sri Lanka, Media Asia, 42: 1-2, 106-114, DOI: 10.1080/01296612.2015.1072353
  • Thesis -
  • Representations of War and Culture in Sri Lankan Cinema: An Analysis of Selected Anti-war Films and Their Audience Interpretations
  • Communication and Adoption of Waste Management Practices of Urban Households in Trincomalee District
  • Neighboring Charm: Bollywood films and their Sri Lankan Lovers
  • Publications in International Research Conference -
  • 2010 –“Impact of Bollywood on Sri Lankan cinematic audiences: A cultural scrutiny” – International Conference of Asian Congress for Media and Communication (ACMC) in Penang, Malaysia
  • 2011 – “Viability of Advertising as an instrument of social cohesion in a post-conflict society: the case of Sri Lanka” (a joint research paper) – 20th AMIC Annual Conference in Hyderabad, India
  • 2012 – “Cinematic portrayal of gender violence: A case study of three films rooted in Sri Lankan ethnopolitical conflict” (a joint research paper) – International Conference of Asian Congress for Media and Communication (ACMC) in Bangkok, Thailand
  • 2012 – “Let the Children be Fed Ethically: An Explorative Study on Advertising Standards and Strategies in Sri Lanka” (a joint research paper) – International Conference of Asian Congress for Media and Communication (ACMC) in Bangkok, Thailand
  • 2014 – “Not Stinking Enough? Communication Initiatives for Adoption of Waste management practices (A case study of Trincomalee District)” – International Conference of Asian Congress for Media and Communication (ACMC) in Hong Kong.
  • 2014 – “New” Freedom of Expression in “Media”: A Content Analysis of “Dissent” Using Facebook Wall posts” (a joint research paper)- International Conference of Asian Congress for Media and Communication (ACMC) in Hong Kong.
  • 2015 – “Communication and Adoption of Waste Management Practices of Urban Households in Trincomalee District” – Peradeniya University International Research Session (iPURSE 2015)
  • 2016 – “The muted group: The role of new media in empowering women against sexual harassment” – selected to be presented at the International Conference of Asian Congress for Media and Communication (ACMC) in Indonesia.
  • 2022 – “Setting an Agenda for Organic Fertiliser: The Role of Television News in Media Advocacy in Sri Lanka” International Conference of Asian Congress for Media and Communication (ACMC) in Colombo, Sri Lanka.